Digital marketing refers to all marketing activities conducted online to connect with customers and promote products or services. Techniques such as social media marketing, search engine optimization, email campaigns, and content creation help businesses reach the right audience. Digital marketing is measurable, providing valuable data on engagement, traffic, and conversion rates. This allows companies to make informed decisions and improve campaign results. It also enables targeted advertising, ensuring marketing messages reach people who are most likely to be interested. With the rise of internet usage worldwide, digital marketing has become an essential tool for businesses to grow and succeed.